Go&Live automates its customer relations 24/7 with an AI agent
120,000 young people travel with Go&Live every year. Winning over their parents takes trust, expertise and availability. Moustache AI became their AI customer service agent.
“Moustache AI is a partner in how we are implementing AI in customer relations. It's Go&Live's first step forward with AI.”
The client
Go&Live
Go&Live is one of France's leading providers of educational, sports and language trips for young people, through four brands: Nacel, Club Langues et Civilisations, Sport Réussite and American Village. The group sends 120,000 young people a year to destinations in France and abroad. Sales happen exclusively online and by phone, with teams available Monday to Friday. The Moustache AI customer service agent was brought in precisely to cover those after-hours slots.
The challenge
Winning over parents who research in the evening and on weekends
The problem
Parents are entrusting what matters most to them: their child. Winning them over requires plenty of reassurance on experience, safety, budget and teaching approach. And questions often come in outside office hours, when no one is available to answer them.
The impact
Without an answer in the evening or on the weekend, a parent can get lost among hundreds of offers on the site, or go to a competitor. Every unanswered question is a potential lost sale.
The solution
Four custom AI customer service agents: trained, sovereign, hallucination-free
Moustache AI deployed a separate AI customer service agent on each of Go&Live's four e-commerce sites, trained specifically on each brand's products, packages and questions. Unlike an open AI, the chatbot cannot hallucinate: every answer is calibrated together with the in-house teams. The data stays on French servers, compliant with the GDPR and the guidelines of the CNIL, France's data protection authority. The result: parents get precise, relevant answers 24/7, even when travel advisors are unavailable.

The results
Concrete results, fast
An agent available 24/7
Parents get answers in the evening and on weekends, when advisors are no longer available.
Zero hallucinations
Every answer is calibrated and validated. Commercial and legal stakes are fully under control.
Smoother navigation
Parents no longer get lost among hundreds of offers. The agent guides them to the right trip at the right time.
Sovereign data
Servers hosted in France, compliance with the GDPR and CNIL guidelines: a non-negotiable requirement for Go&Live.

Xavier AubertChairman, Go&Live group
We sell to parents who are entrusting us with what matters most to them, their child. Moustache AI lets us give them precise, relevant information, even when our teams are no longer available.
Data sovereignty is essential for us. Having the servers in France is a real plus and matches our original requirements.
The team supported us particularly well. Today, we are very happy with the finished product.
What's next?
Go&Live's next step: rolling out Moustache AI as a voice agent for first-level phone support, routing calls to the right teams and easing the load on the switchboard. All while keeping people at the heart of the relationship, for sales and throughout the trip.
Your customers don't stop at 6 p.m. Neither should your customer service.
See how Moustache AI can answer your customers 24/7, with no hallucinations and with sovereign data.
30 min · Free · No commitment