At R-ace Inside, support runs on its own. The team sells.
A racetrack events company was handling hundreds of course bookings by hand. Moustache AI automated the process with an AI booking agent, without touching the existing tech stack.
“It's a solution that adapted to our business and to our current technical setup. Today, we can't do without it.”
The client
R-ace Inside
R-ace Inside runs motorsport events on racetracks: first driving experiences, coaching with video and data analysis, and seminars and team building for companies. After Covid, 70% of the business shifted to consumers, with up to 130 participants a day on weekends. Some of its cars have been driven by names like Esteban Ocon and Pierre Gasly. R-ace Inside brought in the Moustache AI booking agent to handle that volume.
The challenge
Manual bookings, endless back-and-forth, a degraded customer experience
The problem
Courses are often bought as gifts by one person and used by another. Linking the two accounts by hand in WooCommerce was slow and led to recurring errors. There was no AI booking agent to automate the process.
The impact
Lots of calls, lots of back-and-forth, missing information. The team was stuck on repetitive support instead of selling. The customer experience suffered before anyone even reached the track.
The solution
A custom AI booking agent, plugged in without a rebuild
Moustache AI designed a custom AI booking agent, integrated directly into the existing WordPress and WooCommerce site, without changing the tech stack. The chatbot collects the gift order number, identifies the recipient and handles date selection. It also manages complex cases, such as several friends wanting to book the same slot with different references. For three years, the agent has kept improving based on customer feedback.
The results
Concrete results, fast
Time saved
Manual booking back-and-forth is gone. The team immediately gets operational time back.
Fewer support calls
The sales line is now used for selling, not for managing course dates.
A better customer experience
Booking is now part of the experience itself. The agent smooths the journey from the very first contact.
A controlled budget
The solution adapted to the existing tools. No costly website rebuild was needed.
Nicolas MarrocDirector, R-ace Inside
Bringing in Moustache let us automate this process. It saves time, makes us more efficient, and gives us precise feedback on what customers expect.
The sales line will really be used for selling, and much less for managing activity bookings.
Today, we've fully adapted. It has become part of how we run. We can't do without it anymore.
What's next?
R-ace Inside wants to go further: build up the agent's ability to steer customers toward the best offer for their profile, and expand its knowledge base to handle even more complex cases on its own.
Do you run events and handle large booking volumes?
See how Moustache AI can automate your customer relations and free up your team for what really matters.
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